brand messaging, brand copywriting, brand strategy, branding, marketing

Hi, I'm CJ

I help agencies & brands speak clearly.I’ve spent the last decade writing for big brands like Timberland, along with tiny boutique brands—and they all have one thing in common: a story worth telling.Telly-winning storyteller. Creative lead. I’ve helped produce television, radio, social, website, email, and OOH campaigns. I've lead creative projects and managed teams through 10+ years of freelance, in-house, and agency experience.I created The Messaging Dept. to support brands, agencies, and entrepreneurs sharpen their story and communicate with clarity. From campaign copy to digital strategy, I deliver words that connect and content that converts.When I’m off the clock, you can find me writing music, hanging with my one-year-old daughter, creating content or binge-watching a good show (for screenwriting research purposes of course🧐).

brand messaging, brand copywriting, brand strategy, branding, marketing

Campaign Messaging + content strategy

"Barbershop" for Ford
Our goal was to create a campaign featuring a :30 TV spot, social, and radio. This piece aired during the 2025 Super Bowl and won a Gold Telly Award. I worked alongside director Cameron Busby, Creative and production teams.

View More of My wORK

Editorial Copy + Brand Storytelling

"Love Different" for OGX
The ask was to deliver a concept that answered to what consumers were missing from this product compared to preferred ones. My team and I created this campaign which featured print, radio, and TV.

brand messaging, brand copywriting, brand strategy, branding, marketing

Services I Offer

Messaging Audits → uncover what’s not landing
Brand Voice Guides → clear, consistent tone across channels
Website Copy → words that move people to act
Campaign Copywriting → headlines, scripts, social copy
Content Frameworks → easy-to-follow content systems

brand messaging, brand copywriting, branding, marketing, social strategy

Social Copy + Event Messaging

For Ben’s Original relaunch, my team and I created a content series “My Original Recipe” which featured a 2 min. piece on Youtube highlighting acclaimed Chef Marcus Samuelsson.

Like, a creative therapist...

I listen for the underlying story behind brands, then turn it into copy that feels personal at scale. I like seeing how an idea can mold into different mediums seamlessly.To me, branding is just vulnerability mixed with creativity. And my job is to bring that story to life—whether it’s in an email, a podcast ad, or a TV commercial (LET'S TELL THE RIGHT STORY).Telly-winning, sure. But the real win is helping people say what they really mean—and making it stick. Below are a few more brands I've worked with in the same capacities.

Thanks for stopping by.

Looking for a Brand Copywriter or a Content Strategist to join your next creative project? I can't wait to hear about it! Email me at [email protected]

brand messaging, brand copywriting, brand strategy, branding, marketing